Marketing basics for independent artists

A simple, free system that works without a big budget — and what our growth-support team can help with.

1. Be findable

• Same artist name, photo and short bio on Spotify, YouTube, Instagram and Apple Music.
• One link-in-bio page that lists all your platforms.

2. Make short content consistently

• Aim for 3 short videos a week: a hook clip, a story clip, a behind-the-scenes clip.
• Use the same 3–4 content “types” so audiences know what to expect.

3. Own your audience

• Collect WhatsApp channel / email subscribers — algorithms change, your list does not.

4. Collaborate & go local

• Release with other artists to swap audiences; play small local shows; pitch regional blogs and college radios.

5. Measure

• Weekly: followers, saves, shares, listeners, top cities. Do more of what gets shares and saves.

Want hands-on help? Our free growth support can set up profiles, plan your release and content calendar, and teach you the basics.

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